AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

Description

AI in Marketing, Sales, and Service: How Marketers without a Data Science Degree can use AI, Big Data, and Bots” is an essential guide for marketing professionals seeking to leverage advanced technologies without the need for technical expertise. This book demystifies AI, big data, and automation, offering step-by-step strategies to integrate these tools into your marketing, sales, and service processes. Learn how to enhance customer engagement, drive sales, and optimize service efficiency through practical examples, case studies, and actionable insights. Whether you’re a seasoned marketer or just starting out, this resource will empower you to embrace the future of marketing with confidence.