Description
Strategic Marketing: Planning and Control” is a detailed exploration of the tools and techniques needed to create successful marketing strategies. This book delves into critical areas such as market analysis, competitive positioning, and the integration of marketing plans with overall business strategies. With a strong focus on marketing control, performance metrics, and strategic planning, it equips professionals with the knowledge to make informed decisions and optimize marketing effectiveness. Whether you are a student or a marketing professional, this book serves as a valuable resource for mastering the art of strategic marketing management.
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